ROLES: LEAD PRODUCT DESIGNER

Designing a Unified Experience for Every Fundraiser Hero 

Booster—the fundraising company known for turning laps into dollars—needed a serious glow-up for its internal Admin Dashboard. With different user types (admins, teachers, client care consultants, KDMs, and campaigners) all logging into the same space, we knew it was time to bring clarity, cohesion, and capability to the forefront.
I lead the experience with our Tech Team to create a unified application that supports every user journey within mybooster.com. The result? A living, breathing Beta product shaped by over a year of design, research, and user feedback from 80+ participants. It’s not “done”—but that’s the point. We're building something that evolves alongside our users.

The Problem

Booster’s Admin Dashboard was...well, not exactly a “dashboard.” More like a series of screens duct-taped together with good intentions and confusing navigation.

The Challenges:

  • Multiple user types, multiple needs, one outdated system
  • No unified flow across campaign setup, management, or reporting

  • Old to non-existent design system

  • Zero responsiveness (mobile? what mobile?)
  • Confusion across the board—especially for Customer Care Clients and KDM's just trying to launch a fundraiser
We weren’t just redesigning a dashboard—we were redesigning how people felt about running a fundraiser.

Journey Mapping the Chaos

Before we could fix anything, we had to see everything. We dug into the current workflows for every user type, mapping out:

  • Entry points (from emails, links, logins)
  • Campaign setup paths
  • Daily tasks (like tracking donations or sending reminders)
  • Support routes and where users got lost
Takeaway: Everyone had their own path… and none of them intersected in a meaningful way.

Sketch. LoFi. Rinse. Repeat.

We started light:
  • Sketching out layout ideas by hand
  • Prioritizing navigation and responsiveness
  • Building rough LoFi wireframes focused on flow over flair

We tested. And white-boarded. Then tested again. Each round with a focus group of real users. Each round brought us a little closer.

Research & Testing

This project has been an ongoing love affair with our users.

What we did:

  • 80+ user test participants (moderated and unmoderated)

  • Weekly internal reviews with Tech and Support

  • Feedback loops baked into every design milestone

What we learned:

  • Mobile-first design is crucial for all users

  • Flexibility helps Admins do their job better

  • Personal touches (like progress indicators and friendly prompts) boost confidence

The Result: A Growing Beta

The new Booster Admin Dashboard is currently in Beta—and that’s intentional.

It’s a product that’s growing with our users. Every week, we improve based on real feedback. Every month, we roll out new features. The dashboard now supports campaign management, reporting, messaging, and onboarding—all under one consistent experience.